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I’m Aileen! A mother, entrepreneur and advocate for living a meaningful life. One of the ways I do that is to earn an income from home working for myself. And I want to help you do the same!

Latest blog posts

How to Use MailChimp and Squarespace to Deliver Freebies & Content Upgrades

Giving away freebies and content upgrades is all the rage right now. Everyone seems to be doing it and for good reason, but how? The tech stuff doesn’t come easily to everyone so I’m going to walk you through two options to use Squarespace and MailChimp to give your new subscriber a download after they sign up.

Option #1: Squarespace Form with Link After Submit

This if your best option if…

  • You want to offer multiple downloads/freebies for people signing up for the same email list within Mailchimp
  • You want to go the quickest, easiest route. No switching over to the mailchimp website and editing email templates, etc.

This is actually how I had everything set up before moving to Leadpages, but I won’t go into that right now because I know most people prefer Mailchimp (hello? It’s free!). So I’m going to show you one of my older posts that is still using Mailchimp and Squarespace to deliver my content upgrades.

January 2016 Income Report

Welcome to my online business income report! I love reading the income reports of other bloggers and wanted to start sharing mine as a way to be transparent, as well as motivate myself (and hopefully others!) to create a successful business. I’ll also be including my traffic and social media stats as well as goal tracking since those are important parts of the business and it’ll help me keep track as I move forward.

Please note: Due to pregnancy + maternity leave I put my business (mostly) on hold for about a year between October 2014 – October 2015. This is me basically starting over! Just thought I should clarify.

JOURNEY TO $5,000/MONTH

Tracking my income is part of my goal to make $5,000 per month by October of 2016. I recently made that a goal and gave myself a year to achieve it. Join me on my journey!

WHAT’S INCLUDED

I include all of my online business income and expenses from blogging, design, and any of my other business income streams. The only income I don’t report are my Jamberry commissions (due to their policy to not share earnings) as well as any extra income I make selling items which I do regularly to simplify and declutter. All other sources of income and the related expenses will be shared here.

JANUARY INCOME

Even though January is a little bit down from December I’m calling it a good month. I got my design project done and I’ve been working on a course that should make February a great month! I also started a small etsy shop which I’ll share about in a couple months once I have a better idea of what’s going on with that. It’s a fun little shop for me and gives me some passive income even when I’m not working on it.

10 Things I Waited Too Long To Do For My Business (& Blog) That You Need Implement Immediately

Tonight I’m sitting at my computer wondering what to write about because the blog post I had originally planned just wasn’t cutting it for me. I’ve committed myself to only write posts that will really help you with your business. And then as I ran through all the areas of blogging and business that I want to help you conquer I figured it out. How about I tell you about everything that I should have done a long time ago. Things that have changed my business for the better and would have grown my business much faster and more successfully had I implemented them months or years ago.

Now is your chance to learn from my mistakes because it took me a long time to not just realize these things, but to make them happen. The last few months I’ve seen so much growth from making changes that I knew in the back of my mind I needed to make, but didn’t know how. Or I was just in denial and wanted to do things my way, instead of the way that I knew was going to work for my business.

I am 100% certain that waiting to implement the changes I’m going to talk about below have caused my business to grow much slower, help less people and make less money. For real, don’t make the mistakes I made. Let’s talk about those mistakes…

How to Stop Being Too Busy (aka Stop Trying to Do Everything)

One of my major focuses this year is on simplifying and prioritizing my entire life. This also includes my business and blog life. I’m a bit of a serial entrepreneur, or a multi-passionate entrepreneur, whatever you want to call it: I have shiny object syndrome and a brain full of shiny objects. I’m quick to jump on the next exciting idea without really taking into consideration that anything extra that I take on will take away from something else. It’s just math. We all have 24 hours in a day. If I’m already pulling my hair out with a million things to do, maybe starting a new business isn’t the best idea. I know I’m not the only one!

Let’s talk about ways to cut back on our commitments and really focus on what needs our attention the most.

What are Your Non-Negotiables?

These are the things that you will cannot compromise. Even though most of us have a ton of commitments, there are usually a top few that are non-negotiable. For me that is family and staying home with my son. Those two things are things that I absolutely need to make time for no matter what. While “family” doesn’t have a set amount of time, I basically mean that I shouldn’t be working every waking moment and need to have some time to spend with my husband. As far as staying home with my son that cuts into the time I have for other things quite a bit because he’s still a baby and needs constant attention.

5 Ways to Make Your Existing Content Work For You

It’s been a little quiet around here lately as I’ve been working behind the scenes to make this blog everything I want it to be. Here’s the thing, I’ve been blogging for years. The last year or two I’ve been really focusing on great, helpful content and for some reason my traffic just hasn’t caught up to where I’d assume it would be. So rather than spending time on new content I’ve been working on making my existing content work for me. Here are some of the steps I’m currently taking.

Amp Up Social Media Sharing (& Consistency!)

To be honest, I’ve been kind of half-assing social media since… forever. I pop in here and there, schedule some posts here and there, and am just generally super flaky because I “don’t have time” to deal with it. But what’s the point of spending lots of time and energy creating great posts when I’m not even sharing them with the people who are following me? Duh. So I’ve been working on my social media strategy which I’ll talk about in more depth in a future post.

October 2015 Income Report | $23.88 (Plus Traffic & Goals)

Welcome to my first ever income report! I love reading the income reports of other bloggers and wanted to start sharing mine as a way to be transparent, as well as motivate myself (and hopefully others!) to create a successful business. I’ll also be including my traffic and social media stats as well as goal tracking since those are pretty important parts of the business and it’ll help me keep track as we move forward.

Journey to $5,000/month

Tracking my income is part of my goal to make $5,000 per month by October of 2016. I recently made that a goal and gave myself a year to achieve it. Join me on my journey!

What’s Included

I include all of my business income and expenses from blogging, design, and any of my other business income streams. The only income I don’t report are my Jamberry commissions (due to their companies policy to not share numbers) as well as any extra income I make selling excess items which I do regularly. All other sources of income and the related expenses will be shared here.

October’s Income

I didn’t do so good last month! I’m still adjusting to being a work at home mom and some days (most days) I’m mostly mom and can only fit an hour or two of work in at the end of the day. I am working on several things behind the scenes that aren’t ready to bring any income, but I know it will come! This is an abnormally low month for me as I usually have at least a little design income, but I just haven’t had any inquiries that have panned out and I haven’t had the time to really market my services.

How Hiring House Help Boosted My Business & Productivity

Even before having a baby I felt overwhelmed by all the chores buzzing around inside my head when working from home. It’s a constant internal battle whether I should clean the kitchen or get work done. I usually end up just cleaning the kitchen because it’s bothering me and I can’t focus, or I work and it takes me way longer because like I said, I can’t focus. 

Once the baby came it made sense to just get someone to help around the house once a week. That sounds like a lot, but it really just helps me maintain the house much easier because I know someone is coming within the next week to help me catch up. I can spend nap times getting a little work done (like I am right now) instead of worrying when the last time I steam mopped the floor. Below are some ways that hiring help really changed my work from home life.

Why You Need an Editorial Calendar for Your Blog | How to Guide + Free Printable

In my over 5 years of blogging, it wasn’t until the last couple of years that I started using an editorial calendar. It is seriously life changing. That might be taking it too far, but what I’m saying is you need to have an editorial calendar if you’re going to have a blog. There are tons of reasons why and I’m going to outline them below. 

Why do you need a blog editorial calendar?

Brainstorm Power

What I like to do is spend a few hours brainstorming and then laying everything out on my editorial calendar right away. You get your creative juices flowing and brainstorm everything all at once. It really makes a difference vs. trying to think of posts the night before, I swear.

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